DR. M. ARİF TUNCER’İN MAKALESİ BMIJ DERGİSİNDE YAYIMLANDI

Üniversitemiz öğretim üyelerinden Dr. M. Arif Tuncer’in “The mediating role of perceived quality in the effect of attitude towards social media influencers on consumers’purchasing decisions: The case of Dubai chocolate” başlıklı makalesi, Tr Dizin Ulakbim indeksli “Business & Management Studies: An International Journal” dergisinde yayımlanmıştır.

Link: https://www.bmij.org/index.php/1/article/view/2578/1933