Technical Visit to an Advertising Agency by Visual Communication Design Students

Students from the Department of Visual Communication Design organized a technical visit to Yedifark Advertising Agency on March 6, 2026, accompanied by Assoc. Prof. Dr. Deniz Akçay Balcı. The visit aimed to provide students with firsthand insight into the professional practices of the advertising industry.

During the visit, the owner of the agency, Mr. Atlas Kaya, delivered a presentation on the functioning of advertising agencies and brand management. In his presentation, he explained the processes behind developing advertising campaigns, brand strategies, and the creative production stages within an agency.

As part of the program, students also toured the agency and had the opportunity to observe the working environment and workflow of different teams. Detailed information was provided about the agency’s design, strategy, and production processes, allowing students to gain a practical understanding of how the advertising sector operates.

The technical visit provided a valuable experience for students by helping them broaden their professional perspectives and better understand the dynamics of the advertising industry.

We would like to sincerely thank Yedifark Advertising Agency for their interest, hospitality, and support.