The need for human resources that can work effectively in corporate communication studies, which has both dominant and effective communication skills in written and verbal communication rules, equipped with theoretical and practical knowledge and skills in the field of public relations, public institutions and public relations, using communication technologies in the best way, continues.
Istanbul Gedik University Public Relations and Promotion Program is constantly working with specialist academic staff to provide all kinds of support by following the latest technologies and developments to meet this need.
Our students who graduate from our program have the opportunity to learn about advertising, advertising, marketing, writing techniques, corporate communication, effective communication and body language, communication psychology and persuasion, customer relations, mass communication, crisis communication, media planning, social media expertise, digital media, graphic design They are equipped with theoretical and practical trainings given in fields such as photography, brand management, strategic management, human resources and respond to the needs of the sector.
Students who graduate from the Public Relations and Publicity Program are employed in all institutions and organizations having municipalities, consultancy and organization companies, media organizations, advertising and public relations agencies, non-governmental organizations and public relations departments.
In addition, they can pass to the sections of Visual Communication Design, Public Relations and Advertising, Public Relations and Publicity, Communication, Communication Sciences, Communication Arts, Communication Design, Communication and Design, Advertising Design and Communication, Advertising, Advertising and Public Relations.
Goal It will be able to work in the public and private sector, local governments, NGO ‘s, media; Design and service units, including quality assurance, with employment and preference in the fields of Public Relations, Marketing, Advertising, Customer Relations, Human Resources, Media and Organization departments or units.
Target To be able to understand the basic knowledge and concepts about Public Relations and Publicity profession, to have knowledge of social and state protocol, to be able to distinguish between usage areas of concepts close to Public Relations, to be effective in written and verbal Who have effective communication skills and effective communication skills, who are efficient and knowledgeable about corporate communication, who can use the techniques, tools and information technologies necessary for Public Relations and Promotion related applications effectively and can produce solutions to the unforeseen problems encountered in the applications, take responsibility in the working groups or work individually To have the skills and knowledge of a foreign language to follow the innovations in the field to train staff. And also; Is to educate the sector employees who have adopted Continual Improvement, Total Quality Philosophy and Social Responsibility approach, who are open to cooperation with civil society organizations, have intellectual and creative perspectives, are sensitive to country and world problems, are open to personal development and lifelong learning, and have internalized professional and universal codes of ethics.
Also; To raise awareness of the necessity of lifelong learning, to follow the developments in science and technology, to constantly renew itself, to have individuals with knowledge and consciousness of work safety, health and environmental protection, respecting historical and social values.
Purpose Of The Program
Today, Public Relations is the basic element of contemporary managerial understanding. At the beginning of the century, the idea that the only goal that did not take public opinion into account and found a clear picture especially in business people was to make more profits, that is, to earn more money from their owners, lost their validity as organizations grew and the number of partners increased. When the trade and industrial establishments became so large that they could not be governed by the capital of a few people, it became necessary for managers to establish positive relations with the incoming partners first and then it became clear that these relations were made by employees, customers, customers, small sellers, The management vision, which became conscious of the responsibility of the local community and increasingly the educational institutions and the government in the 1930s, took all publicity to gain value.
Gedik Vocational High School Public Relations and Publicity Department offers a management perspective that helps students reach their organizational goals, identify institutional philosophy and realize organizational change through its educational program. The main purpose of this program is; In this context, in order to organize the relations of the organizations with the internal and external environments, it is to train qualified and equipped human resources that will provide the change and development of the organizations. Another aim of the program is to educate qualified people who can work in public, private sector organizations in public relations, advertising and promotion units, having convincing power, being active, interacting with people, mobilize resources in the environment and conducting research on this area. In addition, it is also one of the main objectives to educate experts with creativity and ability to manage the crisis in the event of crisis, in order to create a true corporate image in all kinds of applications for production and human resources.
The Public Relations and Publicity Department also offers a planned and systematic working model by using the branches of science such as communication, economics, sociology and psychology, preparing the campaigns related to the public that are effective in the public, developing the target groups,When we look at the structures of especially institutionalized companies, not only in the advertising sector but also in the increasingly competitive conditions, we see that the public relations department has been established and the subject given to these departments has increased and continues to increase over time. Under these conditions, the Public Relations and Publicity programs graduates are not only in the advertising sector, but also in public and all private sector institutions. With our Public Relations and Publicity program, we aim to raise qualified personnel in the country that can meet the qualified employment opportunities in this area.
Who Can Apply This Program?
Candidates who would prefer Public Relations and Publicity programs should be creative, active, open and dynamic in their ability to mobilize resources around the social sciences, who are successful, have effective verbal skills and persuasion power, are active, enjoy interacting with people, and are able to mobilize resources.
After Graduation
Private organizations are established to profit and have to work efficiently to increase their profits. This necessity forces them to work in the field of human relations both within the organization and outside the organization, so they need to maintain good relations with the organization and persons and institutions outside the organization. Therefore, the importance given to public associations in public institutions is increasing day by day.
Graduates of this two-year program are able to work as public or private sector organizations in the public relations and promotion units, intermediate level professional staff, customer relations specialists, product or service. They have the opportunity to work in organizations related to the program, alumni, advertising, media and public opinion surveys.
Today, people are now a structure that investigates the causes and consequences of these tasks that are waiting for certain tasks from the organization, and also asking for calculations if the tasks are not fulfilled. On the other hand, the fact that people have preliminary knowledge on certain issues makes the management’s work much easier. This positive, good-nyte-based relationship, initiated at every step by the society’s individuals, provides forward-looking benefits to the environment of governance and organization.
In our country, on the one hand all the private sector and public companies appeal to the masses, on the other hand the necessity of introducing and promoting themselves and the need of qualified staff trained in this area are increasing, while the activities of public relations are closely related with the advertisement sector. Over the years, when we look at the figures of the Turkish advertising sector, we see that the sector has a significant development trend. Total media advertising investments, which are the most important indicators of the advertising industry, confirm this.
According to the data of the Advertisers Association, in the first six months of 2010, advertising expenditures amounting to 1 billion 835 million TL were realized as 36.33% growth compared to the same period of 2009. In this period, television advertisements increased by 45.92% from 699 million liras to 1 billion 20 million We see you go to the lyre. Therefore, there is an increasing need for qualified staff to work in the advertising sector in our country.