Transformation of the Brand: From Two-Dimensional Brands to Multimedia Brands Event Held by the Department of Visual Communication Design

The Department of Visual Communication Design at Istanbul Gedik University Faculty of Architecture and Design organized the extracurricular event titled “Transformation of the Brand: From Two-Dimensional Brands to Multimedia Brands” on Thursday, May 7, 2026, at the Kartal Campus Conference Hall.

Moderated by Assoc. Prof. Dr. Deniz Akçay Balcı, the event brought together Patent Attorney Yücel Yılmaz with students and academics. Within the scope of the event, the historical transformation of branding processes, changing brand communication practices through digitalization, and the role of multimedia-based brand experiences in today’s communication world were discussed.

During the talk, the transition from traditional two-dimensional brand structures to interactive, multilayered, and digitally integrated multimedia branding approaches was evaluated through various examples. In addition, comprehensive insights were shared on brand identity, visual language, digital communication strategies, and intellectual property issues.

The event attracted significant participation from the academics and students of the Department of Visual Communication Design. Participants had the opportunity to gain insight into contemporary brand communication and creative industries while also discussing the relationship between industry experience and academic production.